This course is structured around the 4 Ps of Marketing: product, price, place, and promotion. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Description Reviews 0 Description The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Home Product Principles of Marketing By Philip Kotler 12th Edition Principles of Marketing By Philip Kotler 12th Edition The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.
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